Essential-G Discontinuation & Introduction of CarbonizPN-G: Your Questions Answered

Dear Mirimichi Green Community,

We have some important news to share: Essential-G is being discontinued and replaced by our new product, CarbonizPN-G. We understand that you may have questions about this change, so we’ve organized this announcement in a Frequently Asked Questions (FAQ) format to address your concerns and explain the benefits of CarbonizPN-G.

Why is Essential-G being discontinued?

Several factors led to this decision:

1. Supply Chain Challenges: Essential-G included inputs like coffee grounds, which have become unreliable in terms of consistent supply and timely delivery. Additionally, manufacturing in Texas required shipping our core CarboMatrix raw ingredients back and forth across the country, increasing costs and logistical complexities.
2. Customer Feedback: While Essential-G was well-regarded, we received feedback requesting a higher percentage of biochar and noting that the poultry manure component affected the product’s smell.
3. Name Confusion: We received feedback that it wasn’t clear how the Essential-G product fit into our line of soil amendments, and we kept encountering questions about when applicators should select which product.

CarbonizPN-G addresses these and other challenges.

What is CarbonizPN-G?

CarbonizPN-G is the granular, spreadable form of our flagship soil amendment, CarbonizPN. It is designed to enhance soil health and provide long-lasting benefits for your landscape.

How does CarbonizPN-G address the issues with Essential-G?

• Higher Biochar Content: CarbonizPN-G contains nearly 50% biochar, providing more permanent carbon per application and improving soil structure and fertility.
• Improved Smell: Made from our premium compost blend without poultry litter, CarbonizPN-G has a pleasant, earthy smell that aligns with the quality you’ve come to expect from Mirimichi Green products.
• Beneficial Microbes: The product is inoculated with beneficial microbes from our ByoSpxtrum product, enhancing soil microbiology and promoting healthier plant growth.

How will this change affect product availability and pricing?

By producing CarbonizPN-G at our home plant in Clinton, NC, and granulating it regionally, we can:

• Ensure Consistent Supply: Reduce interruptions in product availability.
• Maintain Sustainable Costs: Lower production and shipping costs, keeping prices competitive. Pricing should be consistent with Essential-G and similar soil amendments, which were set to go up next year.

What are the benefits of switching to CarbonizPN-G?

• Enhanced Soil Health: Higher biochar content and beneficial microbes improve soil vitality.
• Same Application: The granular form is spreadable and convenient for maintenance routines and you can continue using the same programs you developed using Essential-G.
• Better Product Alignment: CarbonizPN-G will be our lead maintenance product, while CarbonizPN is positioned for installations and topdressing with mechanized equipment. We hope this alignment makes our product offerings easier to understand, sell, and use.

When will CarbonizPN-G be available?

We are currently accepting pre-orders, with deliveries expected to begin in January 2025.

What should I do if I have stocks of Essential-G?

You can continue to use Essential-G as you normally would. When you’re ready to reorder, we encourage you to try CarbonizPN-G and experience its enhanced benefits.

How can I place a pre-order or get more information?

Distributors can submit a purchase order like normal to order@mirimichigreen.com.

This product should already be included on your 2025 distributor price sheet along with the SKUs below. If you need an updated copy of the distributor price sheet or need help getting this new product set up in your computer system, please email order@mirimichigreen.com, and a member of our team will be happy to assist. We anticipate shipping in January 2025

Available Sizes

Thank You for Your Support

We appreciate your trust and are confident that CarbonizPN-G will exceed your expectations. Your feedback has been instrumental in this development, and we look forward to continuing to serve your landscaping needs with improved and sustainable solutions.

Sincerely,

The Mirimichi Green Team