Grow Any Landscape Business With Social Media

use social media to grow business

People say pictures are worth a thousand words. Social media platforms are the perfect way to grow any landscape business to showcase successful projects to a larger audience than just your current customer base. Here are a few you should consider.

use social media to grow business

There’s always the standard platforms – Facebook and Twitter, but there are other social media platforms that can help take your business to the next level and reach more leads.

Create an Instagram account to generate a following

Instagram is an image-driven platform with a reported 800 million users. Instagram allows landscapers to show off their best work with photos or short videos and a descriptive caption. It gives business professionals the option to sponsor posts to reach more users that might not have seen the post otherwise.

use social media to grow landscaping business

This photo-sharing platform can help you reach more people who could possibly turn into customers. Landscape professionals can use popular hashtags (using the # symbol followed by a word or saying), such as #landscaping, as a tool to reach more people on Instagram’s explore tab. Tagging partnering businesses that you work with, such as Mirimichi Green (@mirimichigreen) is a great way to attract followers to your business page.

Grow any business with social media

Instagram also offers biography section. In this space, provide what your business has to offer, where you are located and a link to your website and/or a business email. The more you fill in the information fields, the easier it is for customers to find and contact you.

Pro tip: Be sure to keep your professional page and personal page separate.

Use Pinterest to display completed projects

There’s more to Pinterest than just DIY project ideas and creative recipes. Pinterest has a pinboard-style layout to help businesses and professionals display jobs and offer design ideas. There are all types of searchable trends, projects, and pictures of ideas for landscapes and other green industry topics.

Use Pinterest to grow any business

Setting up a Pinterest account for your business is another way for potential customers to see your work and find your company. You can also upload photos with links to your website and descriptive content from projects you’ve completed. Creating categorized boards to organize your posts of projects, such as hardscapes, irrigation installations, sod, etc., will provide current customers and potential customers an easy layout to see everything your business can do.

Pro tip: Be sure to provide your business website link in all of your posts, so leads can easily access more information about your company.

Make a Houzz profile to reach local customers

Houzz has a similar layout to Pinterest, in that you can get project design ideas and share images of your work, but Houzz can also be used as a resource for homeowners to find contractors. Houzz features a “Find Professionals” tab that easily allows homeowners to find contractors in their areas; it’s the modern-day Yellow Pages.

Use Houzz to grow business

A Houzz profile can serve as an online portfolio for your landscape business. It offers the ability to showcase your skills and services while also reaching customers who are actually looking for the services you provide. This platform also allows contractors to sponsor or promote a business Houzz profile, which pushes the company towards the top of the list of contractors. Plus, Houzz allows customers to review your landscape business. Word of mouth from previous customers is a great tool to get potential leads to give your company a shot.

Pro tip: Use professional pictures of your projects whether that means hiring a photographer to snap a few shots or invest in a nice camera.

Growing business with social media

All three of these social media platforms can be used to highlight photos or videos of the great projects your company can offer, all while reaching new and existing customers.

Show us your projects! Be sure to tag Mirimichi Green (@mirimichigreen) or use our hashtag (#mirimichigreen) on projects that you’ve used Mirimichi Green products.